Our Team

Adeel Farooqui | Associate (Alumni Network)

Adeel is an accomplished FMCG marketer and brand strategist with over 16 years of experience working with global and regional players, including Procter & Gamble and Marico. He has built and managed billion-dollar brands such as H&S, Pantene, and Tide, and has led growth strategies across developed and emerging markets in the Middle East, North Africa, and South Asia.

His expertise spans end-to-end brand management, go-to-market planning, innovation strategy, and full P&L ownership. Adeel has successfully guided market entries, brand turnarounds, and disruptive positioning initiatives for leading consumer brands. He is known for his ability to blend data-driven insights with strategic creativity to deliver tangible commercial outcomes.

Adeel holds a strong track record in upstream product innovation, design-led brand equity development, and cross-functional collaboration — especially within high-competition categories. He has also contributed to global brand strategy initiatives with a focus on brand architecture and communication frameworks.

While no longer active in day-to-day consulting with Accelerate Evolution, Adeel remains a valued member of our Alumni Network — offering brand-building expertise and marketing leadership grounded in deep regional and category experience.