Creative leader and academic teacher providing customer experience strategies and brand marketing and communications solutions to Sovereign Owned Entities in the Middle East and major international brands on a global scale. Alan has been based 23 years in Dubai, where his work in the field of ‘Creative Expression’, has taken him across Europe, USA, South Africa, Australia and the Middle East and Levant (UAE, Qatar, Oman, Lebanon, KSA).
Currently Alan spreads his time covering three roles;
• Associate Partner with Accelerate Evolution, a business management practice in Dubai, UAE, advising Government organisations and major clients
• Chief Marketing Officer in a new retail app start-up in UK and UAE
• Honorary Chairman and Marketing lecturer at EMDI Institute of Media and Communications in Dubai, UAE
Alan currently provides creative input and destination marketing across the development process on a number of mega-scale development projects underway in the KSA and UK.
Previously Alan was Head of Marketing for Majid Al Futtaim Communities Business Unit, over-seeing the marketing strategy for their 5 million sqm mixed-use development projects in UAE, Beirut and Oman.
His role as the Executive Director of Marketing and Communications in one of Abu Dhabi’s government development organizations, the Tourism Development & Investment Company (TDIC), was where he devised tourism destinations brands and major award-winning customer experiences. These included marketing of the 27 sqkm Saadiyat Island, the Desert Islands, the Louvre Abu Dhabi Museum, and other commercial, leisure, hospitality and residential projects.
During his career of 30 years he was also GM Group Marketing and Communications for the Al Futtaim Group, one of the largest organisations in the Middle East, where he managed their advertising agency delivering solutions for brands such as Toyota, Lexus, Honda, Hertz, IKEA, M&S, Panasonic and ‘Dubai Festival City.
Additionally, as General Manager Global Village, Alan produced and oversaw the Dubai Shopping Festival’s ‘Global Village’ from 2002-04, where his teams’ efforts led to an event record attendance of over 5.1 million visitors within the 30-day operational period, resulting in a recognition award from the Government.
In early 2000, Alan managed the regions’ leading event experience company ‘Gearhouse LLC’, where he and his team delivered opening ceremonies, concerts, and major launches for blue chip clients and government organisations.
Alan is a fellow of and qualified with the Chartered Institute of Marketing and also holds a BA Honours degree in Design and Communication.